Saw this today on one of the marketing newsletters – what a farce…..
Direct Line has come under fire for using misleading comparison figures on its website.
A table comparing competitors’ rates with those for Direct Line’s direct access savings account showed rates for Halifax, Lloyds TSB, Nationwide and Abbey that were a year out of date.
Direct Line was alerted to the error when it was contacted by a tabloid newspaper. The table has since been removed from the Direct Line savings website and the gaffe has been blamed on human error.
This embarrassing blunder comes at a time when Direct Line is running an advertising campaign claiming that price comparison websites are unreliable.
The Financial Services Authority states that all financial promotions must be “clear, fair and not misleading”.
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